Management Policy

President's Message

Always giving priority to its customer-first philosophy and holding on to on-site principle, Makita has devoted much of its energy to after-sales service since it began business in 1915. This spirit has not changed after its more than 100-year history. All of Makita’s departments, including sales, product development, and production, have thoroughly placed importance on their sites, ultimately leading to the provision of products and services that customers want to have. This basic attitude has been passed down to all corners of the Makita Group, which has developed its business on a global basis. Successful expansion of its business is attributable to the support and cooperation of not only customers around the world but also business partners and all other interested parties.

The business environment has become increasingly uncertain due to intensifying trade friction between the United States and China. Furthermore, many natural disasters have occurred both in Japan and overseas, causing the shortage of labor to linger at reconstruction and building sites. Under such circumstances, as a responsible global enterprise, Makita will earnestly tackle various social problems, such as global environmental issues, natural disasters, and labor shortages.The Company’s effort to solve these problems is the promotion of “conversion from engine-powered to battery-powered,” using its original motor and rechargeable battery technologies.
Since cordless products have many advantages including improved safety, convenience, and comfort for users, and reduced exhaust gases, noise, and consumed fuel, Makita also focuses its resources on the development of outdoor power equipment. To achieve further growth, the Company will try hard to evolve into a manufacturer of a comprehensive range of cordless products including power tools and outdoor power equipment. Makita would like to become a company that is indispensable for customers in the long term by focusing on solving worldwide social problems and improving our customers’ working environment.

To survive under any business environment, Makita will continue to attempt new things, just like it changed its core business from being an electric motor sales and repair company to a power tool manufacturer. The Company will strive to become a “Strong Company,” its long-term target, by contributing to the realization of a sustainable society through its corporate activities, based on its Management Policy/Quality Policy: “Makita strives to exist in harmony with society”; “Makita values its customers”; “Makita is managed in a consistent and proactive manner”; and “Valuing a stalwart corporate culture, Makita encourages each individual to perform to his or her highest level.”

September 2019
Munetoshi Goto

Representative Director

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