Business Strategy

Over the medium to long term, social challenges such as labor shortages and decarbonization are expected to become increasingly significant.
As the business environment continues to evolve at an accelerating pace, management that can execute growth strategies with agility while improving capital efficiency will be critical.
Guided by its long-term vision of becoming a “Strong Company,” Makita aims to achieve sustainable growth alongside society by providing solutions to these social challenges.

Initiatives for Enhancing Our Range of Lithium-Ion Battery Products by Leveraging Makita’s Strengths in Recharge-Control Technologies

In 2005, we led the industry in incorporating lithium-ion batteries into our power tools. Since then, we have been developing products that take advantage of industry-leading recharge-control and motor technologies. We have the industry’s best lineup of cordless tools for which the same battery is interchangeable with all tools. Our strengths lie in wide-ranging product categories that accurately meet user needs.

Initiatives for Sales and Service Activities Emphasizing Close Ties with Customers - the Wellspring of the Makita Brand

Makita conducts finely tuned sales and after-sales service activities emphasizing close ties with customers based on its sales offices in 129 locations throughout Japan. We also have established directly operated business bases in around 50 countries and our sales networks in 180 countries around the world. Makita boasts the industry’s No.1 sales and after-sales service networks connecting its directly managed operations both in Japan and across the world. Based on the philosophy of “All for Our Customers,” Makita is committed to providing customer-oriented, quick and finely tuned services—the wellspring of the Makita brand.

Approach to SDGs

Makita focuses on making its products cordless/engine-less by utilizing its proprietary recharge-control and motor technologies.
Through our cordless products, Makita will contirbute to reduction of environmental impact and improvement of productivity at worksites around the world.

• Learn more about our progress toward SDGs

Based on Makita’s strengths and medium- to long-term trends, we have defined our vision for FY2030 as “Evolving into a comprehensive supplier of cordless products for sustainable growth.”we have defined our vision for FY2030 as Evolving into a "Supplier of a Comprehensive Range of Cordless Products" for Sustainable Growth.
Centered on cordless products, we will establish a robust business model and operating foundation,while agilely executing growth strategies in response to changes in the business environment. In addition, we will place greater emphasis on management that is conscious of capital efficiency.

Priority Initiatives Going Forward and Key Financial Targets

We position the period through FY2030 as a phase for strengthening our earnings structure and business foundation to achieve sustainable growth. During this period, we will focus on three key initiatives:
① Enhanced profitability
② Strengthening the business foundation
③ Enhancementof capitalefficiency
Among our financial targets, we place particular emphasis on ROE, with a goal of achieving ROE of 11% or higher by FY2030. We also aim to maintain an operating profit margin of 15% or higher, while targeting a cash position equivalent to approximately two to three months of monthly sales.For further details, please refer to the materials released on May 12, 2026.

• Our Vision FY2030

1. Enhanced profitability

   Addressing Social Issues & Expanding Sales and Market Penetration of the 40Vmax Series

   • Expanding business domains
   • Identifying Users’ Latent Needs

2. Strengthening the business foundation

   Strengthening supply chains

   • Diversifying Production Locations
   • Diversifying Sourcing Channels

3. Enhancement of capital efficiency

   Balance Sheet Management

   • Prudent cash allocation
   • Enhancing shareholder returns

The most important initiative for Makita as it grows into a Solution Company that contributes to solving social challenges over the medium to long term is the penetration and expansion of the 40Vmax Series.

1. Greater power and extended battery life with our original Smart System

   The addition of our Smart System to our existing optimal charging system allows the power-supply control between tool and battery to be optimized for the battery's condition. This maximizes tool power and enhances continuous work time under high loads.
   Furthermore, adoption of Smart System minimizes the battery drain during high-load work, extending battery life.

2. Outstanding resistance to falls and impacts

   

   The 40Vmax series’ battery rails feature increased width and height, along with high rigidity that can support high-power products under high-load work.
   The cell holder structure features enhanced rigidity plus impact-cushioning spaces between the case and the cell holder at its corners.
   These structural features reduce battery failures caused by falls and other impacts.

   

   

3. IP56-compliant*dust and water protection

   The 40Vmax series’ terminal short-circuit protection structure places walls between electrical terminals to prevent short circuits caused by water and dust ingress.
   A triple layered waterproof structure on surfaces of cell terminals further prevents water and dust ingress to protect against cell failure.
   These structural features enhance dust and water protection to the level of the IP56* standard.

   

   

   • Protection rating for the battery. When the battery is installed inside the tool body, it is based on the tool body’s rating.The rating does not guarantee against failure due to dust or water.

   Provision of solutions through the introduction of the 40Vmax series for high-load work

   Engine-powered products, pneumatic tools, and corded products have typically been the choice for demanding work by professional users.However, these products are accompanied by inconveniences.

   • Engine-powered products entail refueling and maintenance and release exhaust gases, limiting use indoors or in closed spaces.
   • Pneumatic tools require accompanying air compressors and the hassle of hoses.
   • Corded products require a power supply and entail the risk of accidents such as workers tripping over cords.

   While cordless products held the potential for eliminating these inconveniences,conventional cordless products lacked the power for heavy-duty jobs and did not gain strong adoption among professional users.
   The 40Vmax series features cordless products with outstanding power and running time,enabling heavy-load work beyond the ability of conventional cordless products.
   The adoption of the 40Vmax series in work typically handled by engine-powered or other products eliminates a variety of inconveniences while maintaining the same level of work capability, clearly demonstrating the merits of cordless products for many professional users.